The market for functional food and drink has been growing rapidly in recent years and consumers are beginning to accept these products as part of their daily diet. Cereals, bread, pasta and nutritional bars are being fortified with vitamins and minerals, protein and superfood powders in order to bear a health claim and be more attractive to consumers seeking a healthier lifestyle.
According to data from Euromonitor, the fortified and functional food market is currently worth €38 billion. As consumers begin to accept these products, Euromonitor predicts rapid year-on-year growth within this sector. Functional ingredients such as vitamins and minerals, probiotics, protein and omegas are some of the most popular among consumers.
What are Functional Foods?
A functional food or drink is commonly accepted to be one that provides an added health benefit that is above the health benefit it gives on its own.
Functional food and drinks can be fortified with some of the following ingredients:
Probiotics and prebiotics
Vitamins and minerals
Contact our sales team to discuss including a functional ingredient in your food product.